For nãkd., we began with a brainstorming session. Since this campaign launched at the beginning of the year, we decided to focus on New Year's resolutions. Our concept was to create a 7-day health challenge. The box was fully branded according to the client's guidelines, and to bring the concept to life, I designed an oversized box of almost one meter. The seeding package also included a branded flyer and a branded card game. The campaign was so successful that the client even requested to purchase the creative rights.

- under contract by &MediaGroup