Creating a swimwear brand for Channah Koerten was one of my most exciting and challenging projects to date. This endeavor allowed me to merge my passion for fashion with my skills in design and marketing. The project began with comprehensive market research and the development of a business plan. I crafted a brand identity that resonated with both the target audience and the partners involved. Designing the swimwear involved sketching, selecting high-quality fabrics, and rigorously testing samples. For the shoot in Curaçao, I researched locations, assembled the crew, and created a detailed shot list. On set, I ensured everything aligned with the brand’s identity and ran smoothly. I developed a social media strategy, including partnerships with influencers, to boost the brand's visibility. Additionally, I designed a user-friendly Shopify webshop. Today, I continue to be involved in growing the brand, ensuring its ongoing success and relevance.

- partly under contract by &MediaGroup